Our Readers Demographics
Who is the Natural Awakenings Reader?
Results from our 2022 Readership Survey reveal our readership is:
- More than 80% of readers make purchases from ads seen in our magazine
- 88% have been reading Natural Awakenings for at least 6 months
- 44% purchase from our advertisers between two and three times per month
- 51% share their monthly copy of our magazine with two or more additional readers
- 53% are female
- 69% are between 25 and 44 years of age
- 81% are college educated
- 49% purchase healthy or organic food
- 51% attend events as seen in our magazine
Over thirty years ago, Herb Krugman, the father of effective ad frequency, said: “Advertising needs frequency, because, like a product sitting on the shelf, you never know when the consumer is going to be looking for you, so you have to rent the shelf-space all the time."
A $1.5 trillion marketplace exists for goods and services that focuses on health, the environment, social justice, personal development, spirituality, socially responsible investing, and sustainable living. The consumer participating in this lifestyle is the typical Natural Awakenings reader.
About Our Magazine
Natural Awakenings Magazine is Ranked in the Top 5 in the United States by Cision's 2016 Top 10 Health & Fitness Magazines List!
Natural Awakenings is a free, monthly magazine focused on healthy living, offering a breadth of creative marketing expertise spanning nearly 30 years that can be used to reach your specific advertising goals. We seamlessly integrate national and local content, creating synergy and resources unmatched by other health and wellness publications.
Multiple advertising opportunities allow you to build and maintain your brand’s presence within a very specific target market of health-conscious individuals. Through cutting-edge, inspiring print content and a dynamic, state-of-the-art community website, Natural Awakenings helps you get connected to stay effective and relevant.
Your monthly print ad in Natural Awakenings works for you much longer than daily or weekly publications — and readers keep and refer back to their issues, long after the month has passed. Online advertising is also very attractive, with great rates and opportunities to further promote your business. Maximize your visibility and take advantage of the unique opportunities offered to you by Natural Awakenings to promote your business.
As one of the largest national publications serving the natural living community, Natural Awakenings reaches millions of readers each month who are interested in leading a healthy and sustainable life. No other locally focused publication can claim the brand recognition we have across North America.
Our very popular Broward County print edition reaches tens of thousands of readers from Hallandale Beach to Parkland; Weston to Deerfield Beach. Our digital edition reaches readers around the world.
Natural Awakenings distributors and staff often hear from local area businesses that our magazines are more popular than our competitors when placed side-by-side. What’s more, Natural Awakenings readers often refer to each issue of the magazine again and again, providing repeat exposure for your business.
Now is the time to advertise your healthy, sustainable, conscious or socially responsible business or organization in Natural Awakenings, connecting with your customers, our loyal readers on an ongoing basis to be most effective in building your business.
Email us to learn more about advertising your business in print and online! We are here to be of service.