FAQ

CONTENTS:
general questions about the magazine
advertising
cover art
distribution
editorial submission
designing your ad (details on the process)

general questions about the magazine
FREQUENCY – How often does the magazine come out?

We print and distribute our publication monthly, 12 times a year.
 

DELIVERY SCHEDULE – What day of the month can I expect to see the magazine on stands?

Magazines start to be delivered around the 28th of the month. In general most locations should have the magazine by the first of the month.
 

CIRCULATION – what is it?

We change this number monthly (within a hundred or so one way or the other), depending on the current demand. As of June, 2012 we are printing 34,000 magazines on a monthly basis.
 

READERSHIP – What is it?

The industry average states that about 2.5 people read each publication. Based on 34,000 magazines printed that would equal a monthly readership of 85,000.

advertising How can I receive information on advertising?

Please go to the advertising tab on our website.  All of the details you need are listed there for you.  If you would like the information explained to you, please send us an email or call us. We're here to serve you.

 

I would like to be in the online digital magazine, is that possible?

Our digital magazine that is distributed online is a mirror copy of our print magazine.  It has the same content and it also has live links.  Therefore, if you advertise with us, your information will be exposed in both our print magazine that is distributed throughout Broward County, and in our digital magazine that is distributed to our online readers and shared on all our social media networks.

cover art
How can I submit either a photograph or artwork to be considered for the cover?

Please review this document. It will give you all the necessary information you'll need to submit your work. Cover Art Guidelines

distribution

How can I get Natural Awakenings distributed in my building or at my location?

Please send us an email or call us and we will gladly add your Broward location, minimum quantity of 25 magazines preferred (some exceptions to that rule).
 

DISTRIBUTION – where is it distributed?

Our publication is delivered to over 700 locations throughout Broward County Florida… from the Coral Springs area east to Deerfield Beach, south to Hallandale and west to Weston, and all communities in between. It is also available at the only gas station in the middle of Alligator Alley (Interstate 75 between Fort Lauderdale and Naples, Florida).

editorial
What's the difference between editorial and advertorial?

Advertorial is editorial that has a self-promoting perspective. Articles in our publication are not advertorial in nature.

 

How can I submit editorial content for the magazine?

There are some forms online. Go to the tab marked "advertising."

designing your ad (details on the process)
COST – How much does it cost?

If you're having us design your ad for you, calculate 30 percent of the non-discounted one month rate. This is a one time charge per ad designed. Or, have your graphic designer send us the ad for placement.
 

DESIGNER INFO – My graphic designer will design my ad, what does she/he need to know?

If your designer is going to design the ad, have them review page 5 of our media kit for information on ad specs and design considerations. Have your designer either email you the ad or email the ad to us with a reference to who you are (I organize my client files by surname). Ad name should include your surname and the first month and year of run. Example Wood-1201.pdf (file name for Ms. Wood's ad to begin year 12, month 01 (January, 2012).
 

FIRST – What do I need to decide first?

If you're running a display ad (the ads with the borders around them in the front part of the magazine), choose what size ad you want to run. You may fill in our form online. Click here for our display ad form.

WORDS – What about the copy… the words?

On our form there is some space to place your copy. Start with the headline. Place in general order of what you expect for the final ad. Typically the company name and contact information is at the end.
Include your website if you want to help drive readers there. With our online edition, your web address (URL) becomes an active link that takes the reader directly to your website with one click.
Click here for our display ad form.

FORMAT – Do I need to format the copy?

No, we will format all the copy for you in the proof.
 

AMOUNT OF COPY – How much copy should I include?

Remember, less is better when it comes to what to place in your ad. Be clear on what you want in your ad. You will have the chance to correct any error in the ad once you receive your first proof.
 

Can I change my mind about the copy once I receive my first proof?

Yes, you can change your copy. We will then generate a new proof. With copy changes you are subject to a revision charge (minimum of $35)… so talk with your team, and review all the words you want to place in your ad. We will update phone numbers at no charge during your agreement period.

SENDING GRAPHICS – How do I send the graphics and pictures?

There is a place on the form for you to browse your harddrive and upload your ad to our ad-intake department. AVOID placing these images inside a word document and uploading your DOCX or DOC file with your ad inside. We accept png, jpg, tiff, gif and pdf. We request they be CMYK files, not RGB. Click here for our display ad form.
 

What does CMYK and RGB refer to?

CMYK stands for Cyan, Magenta, Yellow and Black. These are the printing ink colors used to print your ad. RGB refers to Red, Green, Blue and are the colors of light to show images on computers. Because we are a print medium, we request graphic files be sent in CMYK.
 

WEB PHOTOS – Can I use photos and graphics from my website?

No, typically web RGB images are not high enough resolution for print, they are only 72 dots per inch (dpi). Images should have at least 150 dpi to print well. Many images are 300 dpi.
 

TURN-A-ROUND TIME – How long will it take to get a proof back?

Plan on receiving your first proof by the end of the next business day.
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